As you know, The Yellow Dress is a blog about fashion for those of us in our 40’s (and above), but it is also about celebrating our 40’s. And nobody has done it better than Olivier Rousteing at Balmain Paris. At the end of last week, Balmain launched their new Spring/Summer 16 ad campaign, by re-uniting three of the great supermodels of the 1990s, Cindy Crawford (one of my all time favourite models), Claudia Schiffer and Naomi Campbell, shot by the infamous Steven Klein.

What makes this campaign so great, is that these women are all in their 40’s, with Cindy hitting 50 this year. Olivier Rousteing is well known for his love of using young famous faces in his campaigns such as Rihanna, Kim Kardashian and Kanye West, Kendall and Kylie Jenner, which makes this so exciting.

Just like for Rousteing (“You made me love fashion yesterday , you make me love fashion today , and you are going to make me love fashion in the future”), the supermodels were very much part of my entry into the world of fashion back in the 1990s, and were a huge influence in the way I dressed, looked and approached fashion back then, and even now.

Obviously, the majority of us don’t look like this in our 40s, or after having children, but it certainly gives me something to aspire to. Not in terms of appearance – I’m under no illusions there – but that we are strong and amazing, and the world is still very much our oyster!





  1. Oh dear, no no no! I really felt the need to leave a comment as I really do enjoy reading this blog. I am in my early 30’s and these were the women I aspired to in my teens. No way do I ever want to go back there, these aspirations were completely unrealistic then and still are now. The worst thing is they still look exactly the same as they did 15 / 20 years ago which now makes them look completely “ageless”. I have always felt that “ageless” women and men actually look a bit weird and often older than they really are. There are so many beautiful and aspiring women in their 40’s and 50’s. I’ll take Jenna Lyons any day over Claudia and Cindy! X

    • Hi Marion
      Thank you for your comments, and I completely understand what you’re saying. However, what I was trying to say, is that these women, who were very much a part of my 20s, are back out there alongside women half their age, and that inspires me.

      Myself, alongside many of my friends, are finding ourselves at a crossroads, having had children and perhaps having put our careers on hold, and I wanted to get across that we can come back greater than before. I agree about Jenna Lyons, and the women that truly inspire me are the ones I wrote about a few weeks ago here, such as Linda Rodin and Iris Apfel.
      Tamara xx

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